Explore by Career/Management
Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Median pay
- $126,960
- per year
- 10-year outlook
- -2.2%
- Declining
- Typical entry
- Bachelor's degree
Key skills
- Active Listening
- Speaking
- Critical Thinking
- Social Perceptiveness
- Reading Comprehension
- Writing
- Judgment and Decision Making
- Coordination
What they do
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Plan and execute advertising policies and strategies for organizations.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Contact organizations to explain services and facilities offered.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Majors that lead here
Sources: U.S. Bureau of Labor Statistics (OEWS, Employment Projections) and O*NET, used under CC BY 4.0.